Promotions & Merchandising

Bake From Scratch Merchandising Tools

Show them the scratch difference!
Use these tools to create your own merchandising materials highlight the high quality and unique character of your signature baked goods.

• Poster
• Pop-up Product Descriptor Cards
• Flat Product Descriptor Cards
• Educational Bag Stuffers
• Package stickers/staff buttons
• Taste test display tools
• Customizable Table Tent
• Ad slick art

	Poster DOWNLOAD artwork (52K) Size: 8 1/2 X 11 Print on white card stock. Enlarge artwork 130% to create an 11 x 17 poster. Customize with information about your specific products. Use to promote daily or weekly specials, or highlight new scratch items Display in high-visibility areas such as your door or entryway. Or, mount on cardboard and place on an easel by your cash register. Print your sandwich menu on it. Or use it to create a take-out order form and have it padded by your local printer.
	Pop-up Product Descriptor Card DOWNLOAD artwork (128K) Size: 4 per 8-1/2 X 11 sheet. Print on white card stock. Cut and fold as shown on artwork. Print 50% extra to replace damaged cards throughout the promotion period. Customize with information about your specific products. Display in your bakery case to help promote Baked from Scratch™ products and specials. Use to promote wholesome ingredients in your products. Write in suggestions for using or serving specific breads and pastries.
	Flat Product Descriptor Card DOWNLOAD artwork (222K) Size: 8 per 8-1/2 X 11 sheet. Print on white card stock. Trim on dotted lines Print 50% extra to replace damaged cards throughout the promotion period. Customize with information about your specific products. Insert into wire holders to promote Baked from ScratchT products and specials. Use to promote wholesome ingredients in your products. Write in suggestions for using or serving specific breads and pastries. Give to customers to use as an enclosure card when purchasing baked goods for parties and gifts. Use to write product or pricing information, phone numbers, etc., in response to customer inquiries.
	Four Educational Bag Stuffers DOWNLOAD artwork Sheet 1 (46K) DOWNLOAD artwork Sheet 2 (41K) Size: 2 per 8-1/2 X 11 sheet. Cut vertically in the center for finished size of 4-1/4 x 11. Print on white text stock. Stamp your name or logo on the bottom, if desired. Use to raise customer awareness of the higher quality you offer. Insert in bags with each purchase. Each of the four bag stuffers has a different message: Back to Basics, Worth Every Penny, Read the Label and Storing Your Bread Choose the message best suited to your business or alternate different bag stuffers each week. Display in a signage rack near your cash register where they will attract customer attention.
	Package stickers/staff buttons DOWNLOAD artwork (106K) Print on standard white Avery sticker labels, Product # 5294 (available at most office supply stores). Four 2-1/2" sticker styles, formatted to print 12 to a sheet. Apply to bags, product sleeves, etc. to call attention to the fact they’re baked from scratch. Use to seal cellophane-wrapped products. Have employees wear them as buttons.
	Taste Test Display Tools Display Poster DOWNLOAD artwork (54K). Size: 8 1/2 X 11 Print on white card stock. Enlarge artwork 130% to create an 11 x 17 poster. Three Educational Table Tents & Customizable Table Tent Click to download pg 1 (63K) Click to download pg 2 (79K) Size: 2 per 8-1/2 X 11 sheet. Cut and fold to 4-1/4 X 5-1/2. Print on white card stock. Usage suggestions Use poster and tent cards to set up a display encouraging customers to "taste and compare" your scratch breads against other types of breads. Mount poster on cardboard or display on an easel to grab attention to your display. Show sliced samples of three types of bread: a mass-produced sandwich bread, an artisan "knockoff" and your high-quality artisan bread, to illustrate the differences in the crumb. Cut up samples of each loaf so people can taste and compare the flavor difference. Put a glass or plastic dome over the pieces, to prevent them from drying out. Place the appropriate table tents beside each bread to explain the differences. This way, the display has educational value even when you can’t have an employee attending it. Use the blank table tent to customize an educational message, or talk about the specific artisan ingredients or techniques you use
	Ad Slick Art DOWNLOAD artwork (300K). Use to create your customized packaging or promotion materials. Artwork can be enlarged or reduced to fit your needs.